CANZA Marketplace frequently asked questions

The Canadian Alliance for Net-Zero Agri-food (CANZA) was co-founded in 2023 by a coalition of agri-food companies committed to strengthening a more resilient Canadian agri-food system. We work with farmers and partners across the value chain to coordinate investment that de-risks and rewards the adoption of regenerative farming practices. CANZA is a Solution Space of Generate Canada, an incorporated charity operating since 1996. Learn more here.

Drawing on international frameworks and the work of CSA Group, CANZA defines regenerative farming practices as a set of practices that:

• Minimize soil disturbance
• Maintain continuous soil cover
• Keep living roots in the ground
• Enhance biodiversity
• Integrate livestock grazing

These approaches may also include water conservation, efficient input use, and landscape restoration or enhancement. There is no single recipe for regenerative farming. There are many practices that farmers can adopt to improve soil health, biodiversity, climate, and water outcomes in measurable and verifiable ways. Climate-smart agriculture extends this even further, capturing integrated strategies to address both food security and climate change.

The CANZA Marketplace is a space for farmers, advisors, and collaborators across the agri-food value chain to learn about existing incentive programs that support climate-smart farming practices.

While having an account is not required to search for funding opportunities or explore resources, creating an account allows you to automatically see the funding programs that best align with your farming operation and sustainability goals, compare different funding programs, and save the programs you are most interested in.

Having an account will also allow you to access more information on the listed programs including stacking opportunities to potentially leverage funding from more than one program.

An account is required for farmers who are participating in the Million Acre Challenge Program, and the Project Advisors supporting the Million Acre Challenge Program participants.

Learn more about the CANZA Marketplace here.

The Million Acre Challenge Program supports Canadian farmers who are adopting management practices that benefit both the environment and their bottom line. It combines cost-sharing and agronomic support to help farms implement practical, proven approaches that build soil health, protect water, and reduce greenhouse gas emissions while opening doors to emerging environmental outcome markets. Learn more here.

In this first phase of CANZA’s Marketplace, CANZA is working collaboratively with multiple program administrators to offer a searchable directory of support for sustainable and climate-smart farming practices. This directory provides third-party, publicly available information that is intended for general guidance only. Learn more about funding opportunities here.

Stacking is used to describe when a farm business may access incentives from more than one funding source to support the completion of a single project.

CANZA’s searchable directory provides third-party, publicly available information that is intended for general guidance only. Program details, including eligibility, deadlines, and application requirements, may change at any time. Always visit the program’s official website to confirm the most accurate and up-to-date information. In most cases, contact information for program administrators and web links have been provided for each program.

No. With the exception of the Million Acre Challenge Program, all other listed programs are administered by other groups such as Conservation Authorities, government, and NGOs. Always visit the individual program’s official website to confirm the most accurate and up-to-date information.

To log into the CANZA Marketplace, you must first create an account by selecting Create Account from the menu bar at the top of the page, or Register as a new user on the Log in page and fill in the required fields. Before your account is activated, you must click the link in the account verification email that is sent to you. Once your email is verified, you will be able to Log in using the email address and password you created.

If you previously created and verified your account but received an “Invalid login attempt” message when trying to log in, ensure that your email address and password were entered correctly. If you’ve forgotten your password, it can be reset by clicking the “Forgot your password?” prompt on the Log in page.

The verification email is automatically sent to the email address that was provided in the Create Account form. If you do not see the verification email from marketplace@canza.ca in your email inbox, check your spam or junk mail folders to see if it landed there. If it did, you will need to move the email to your inbox before clicking the verification link. Please note that the verification link in the email will expire after 24 hours.

You have 24 hours to click the link in your verification email. If the link is not clicked within that time, it will expire. You can request the verification email to be resent by clicking the link on the CANZA Marketplace login page.

To change the email address associated with your CANZA Marketplace account, please send an email to: marketplace@canza.ca with the change request.

The CANZA Marketplace can be used on all common internet browsers including Google Chrome, Microsoft Edge, Mozilla Firefox, or Safari. We recommend that you use the most up-to-date version of your chosen browser.

The CANZA team would be pleased to connect with you to answer any questions that are not addressed on this page, or to explore opportunities for you to invest in the resiliency of agriculture, your supply chains, and our ecosystems.

Please send an email to: marketplace@canza.ca