Building a Marketplace to advance climate-smart agriculture

CANZA Marketplace vision

The CANZA Marketplace is a long-term national effort to strengthen the resiliency of Canada’s agri-food system by connecting farmers and investors in their shared goals of economic and environmental sustainability. The Marketplace ultimately supports farmers in the adoption of climate-smart agriculture practices.

The goal is to make environmental outcomes - including reduced greenhouse gas emissions, increased soil carbon sequestration, preserved water quality, and improved biodiversity - a lasting economic asset in Canada’s food system. Through the Marketplace, farmers can be recognized for the good work they are doing to benefit the environment, and companies can more easily invest in the resiliency of their supply chains and the health of the planet.

Getting started

The first phase of the CANZA Marketplace focuses on access, learning, and early investment. In this phase, the Marketplace acts as a discovery and coordination platform that:

• Helps farmers and advisors find existing funding and incentive programs (including the Million Acre Challenge Program) that support climate-smart agriculture
• Pilots a standardized Measurement, Monitoring, Reporting, and Verification (MMRV) framework that enables farmers to better understand and share the environmental results they are generating in their operations
• Enables early corporate and philanthropic participation through pre-market pathways

This approach reduces risk for farmers, builds confidence for funders, and grounds the CANZA Marketplace in real, on-farm results.

Long-term benefits for all

For farmers, the CANZA Marketplace provides a simple way to track and share environmental outcomes, while retaining ownership of their data.

The Marketplace simplifies reporting, reduces duplication, and ensures their work is recognized across the supply chain.

For society, the CANZA Marketplace:

• Accelerates climate outcomes
• Strengthens Canada’s food systems
• Supports strong rural economies
• Supports credible investment in nature-based solutions

Corporations, governments, and philanthropies play a key role by investing in projects with verifiable, high-quality results. Through the CANZA Marketplace, they can support farmer-led solutions, reduce environmental risk, and invest directly in climate-smart agriculture to strengthen the resiliency of our agri-food supply chains.