CANZA Marketplace for Farmers and Trusted Advisors

Introducing the next era of farm stewardship

The CANZA Marketplace is where farmers can turn their environmental outcomes – such as lowered greenhouse gas emissions, better water quality, and stronger biodiversity — into financial returns.

The CANZA Marketplace is a long-term national effort to expand climate-smart agriculture. In this first phase of the CANZA Marketplace, you can:

  • Learn about the Million Acre Challenge Program
  • Find funding opportunities for climate-smart agricultural practices
  • Explore learning resources for climate-smart agriculture

Across Canada, a growing number of producers are working more closely with natural systems to improve their soil health, manage their crop input costs and increase their resiliency.

The Million Acre Challenge supports this momentum, helping farmers adopt practical, proven methods that build healthier soils, increase biodiversity and improve productivity over time.

The CANZA Million Acre Challenge Program brings together the best aspects of on-farm incentive programming: access to a network of trusted advisors, funding to support and de-risk practice change and an intelligent platform to tie it all together.

Learn about the Million Acre Challenge Program

Learn about the Million Acre Challenge Program

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Find funding opportunities for climate-smart agriculture

Find funding opportunities for climate-smart agriculture

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Explore learning resources for climate-smart agriculture

Explore learning resources for climate-smart agriculture

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Strengthening farms, empowering advisors

Farms are facing pressure from changing climate and shifting markets. They need trusted advisors like you more than ever. Our Trusted Advisor Program gives you the tools and support to help producers make profitable, practical changes with real environmental benefits.

The role of Trusted Advisors

You play a central role in shaping decisions on the ground, the Million Acre Challenge Program equips advisors with:

  • Access to credible, outcome-driven tools and data
  • Financial and technical resources to support farmer-clients in trying new practices
  • Clear guidance on how to integrate environmental outcomes into day-to-day management conversations
  • Opportunities to be recognized for leadership in shaping the future of agriculture

Click below to learn more about the Trusted Advisor Partnership program.

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